Many businesses have a unique name or logo that has become a defining feature of the business. Potential customers and clients will usually be able to identify by this unique feature and it has become an integral part of your marketing and branding. If you would like to protect this, you can register a trademark. The lawyers at PCL Lawyers in Sydney are experts in trade mark registration in Australia and can help you to secure your ownership of this unique feature.
There are countless advantages of registering your trade mark. Once it has been registered, you are the official owner of the trade mark, you hold intellectual property rights. This means that you have the exclusive right to use the trademark. It also means that you can prevent others from using your registered mark.
If someone does use your mark, this will be considered trade mark infringement and you may initiate proceedings to recover compensation for the infringement.
A registered trademark will also add value to your business. The University of Oxford has conducted a study which has found that businesses with registered trade marks are generally more profitable then those without. In 2013, the Intellectual Property Organisation found that approximately 7 million trade mark application were filed worldwide with China leading the USA by four time ss many trade mark applications. This demonstrates how popular trade marks have become to worldwide.
Our expert trade mark lawyers in Sydney can guide you through the entire trademark process from the initial application, through to the paying of the registration fee.
They can advise you on matters including eligibility, availability and prospects of success for your application. Although the actual process of applying for the registration is quite simple, the process of successfully gaining a registration takes several months. By seeking professional legal advice at the beginning of the trade marking process, you will save time and money.
Applicants can however encounter difficulties with trade mark registration in Australia. They might be rejected for such reasons as:
It is important to ensure that your application is well drafted. By using our experienced trade mark lawyer in Sydney, you can ensure that you application will have the best chances of being approved.
An issue may arise if you apply for the incorrect trade mark or apply for the trade mark in the incorrect category. You must also bear in mind that the trade mark database records all trade marks applied for included those which fail. This record of failed trade marks may be a disadvantage if you are involved in future trade mark litigation.
If you would like further information about the registration of trade marks in Australia, please contact PCL Lawyers on 1300 907 335. You may also fill out the contact form on this page to have one of our friendly staff contact you directly.
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